Every few weeks, one of our managers or other leaders will host a learning session during our weekly department meeting. Occasionally, that means we get a guest speaker who works in communications/marketing or public relations in another organization. We've had guests from other government departments, police services and other levels of government.
They're always really informative sessions, and it's nice to network and connect with other people in the industry. What we do in communications is as much about making connections as it is about writing words on a page. Especially in the PR/Marketing part of what we do.
Our most recent guest was from the Saskatchewan Health Authority, and more specifically, from the team that works with the Saskatchewan Organ Registry. She talked about some of the challenges and opportunities they've had in promoting the Registry and some of the work they've done to help spread the message.
In the opportunity column, unfortunately, many of the chances they have to spread the news about organ donation come after a tragedy or loss. For example, after the Broncos Bus crash in 2018, player Logan Boulet donated his organs. This led to a groundswell of people registering and a grassroots campaign to get the word out. Our guest has used that movement to help promote the registry in Saskatchewan and get people talking about it.
Likewise, in life and in death, Bella Thompson (Bella Brave) and her mother, Kyla Thompson, shone a bright spotlight on organ donation and worked (and still work) with the Saskatchewan Health Authority to spread the word about organ donation.
The most relatable part of her presentation for me was in one of the challenges - folklore and false information that prevents willing people from registering. It spoke to me because, as someone who works to communicate traffic safety, we run into this all the time. You aren't better off without a seatbelt than with one. The slowest person on the road isn't the danger - it's the fastest people. But try to convince Buddy from Radville of that.
The other way this connected with me was that I saw I was also a victim of a misconception that was preventing me from being registered to donate. The misconception is that the red sticker on my health card and donation card in my wallet are enough. They are not, and no longer indicate consent to take my organs if I die. Honestly, I think one of the kids tried to tell me this once, and I even ignored her. If you want to donate your organs to help others in Saskatchewan, you need to be registered. Not only does it make it easier on authorities to learn that you want to donate, but what if you die without your wallet on you? I know, you sleep with your wallet, but what if you're taking a shower or someone steals your pants while you're showing off how you can do a helicopter? It also makes your consent very clear and has a feature to inform your loved ones about donating. Best not leave it to chance.
The good news? Registering is really easy. Like, it probably takes less time than filling out that tiny donation card. And it also looks way better than that ratchet old health card you've had tumbling around since 1997.
Just visit the Saskatchewan Organ and Tissue Donation Registry website and go through the prompts. I'm positive it took me less than 5 minutes, and that included writing Rhonda a tender message about why I was donating and encouraging her to donate as well.
That tender message actually kinda choked me up to write. It's hard to think of putting your family through that decision at such a hard time. So it was important to be sensitive, grateful and explain my decision.
Rhonda, a registered nurse, also registered to donate in response. Her letter was just "yep, I'm donating, thanks for the reminder". Medical people can be so callous.
If you aren't already registered and organ donation is something you're willing to do for someone else, go do it today and encourage your friends and family to help out too. If you're like me and think that you already were because of the red dot on your health card, well, times have changed. Sask Health may never update our health cards, but you can update your donation wishes!
If you don't want to, hey, I respect that. If you're willing to share, why not? I'm curious to learn why. My personal belief is that while I might not know exactly where my spirit will go when I die, but I know it's not taking my stuff or my body with it. I'd much rather it be useful to someone else. But maybe that doesn't jive with you. Share in the comments if you like!







